Campaign structure
Google Ads65%Needs work
Healthy 75%+
- Weak account foundations
- Brand and generic terms cannibalising
PPC & Paid Social · Harrogate, North Yorkshire
Paid media that earns its budget.
Senior PPC and Paid Social management for ambitious businesses. Nearly two decades of combined agency experience, and the people you speak to are the people running your campaigns.
Paid media health check
See where your ad budget is leaking.
Our audit scores your Google Ads account across the four areas that decide whether paid media pays back.
Auditing Google Ads account · yourbrand.co.uk
Audit complete
Brand presence
Search impression share40%Critical
Healthy 75%+
- Low click share on brand terms
- 38% of impressions lost to rank
Ad copy
Testing & relevance55%Needs work
Healthy 75%+
- Limited A/B testing
- Average Quality Score 4/10
Budget efficiency
Spend vs. conversions32%Critical
Healthy 75%+
- High-cost keywords not converting
- £1,240/mo on wasted search terms
48/100
Overall paid media score: criticalEstimated wasted spend £1,240 / month · 8 quick wins found
Get your free audit
Illustrative example. Your audit scores your real account data.
Packages
Clear pricing, hands-on management.
Every package includes a real-time Looker Studio reporting dashboard, ongoing A/B testing, and direct access to the people doing the work.
PPC
Google Ads & Microsoft Ads
From £1,250 per month
Hands-on search and shopping management that cuts wasted spend and grows profitable conversions.
PPC detailsPaid Social
Meta, TikTok, LinkedIn, Pinterest & Reddit
From £1,250 per month
Strategic social campaigns that build demand, capture attention and drive consistent results.
Paid Social detailsMost complete
Full Service
PPC and Paid Social together
From £2,000 per month
Save 20%vs. £2,500 bought separately
One joined-up strategy that creates demand on social and captures it on search.
Full Service detailsNew · Additional service
OpenAI Ads
ChatGPT advertising
Put your business beside the answer when customers ask ChatGPT what to buy, where to go and who to call. Add it to any package or run it on its own.
From £500 per month
OpenAI Ads detailsHow we work
Agency experience, without the agency layers.
The people you speak to run your campaigns
No account managers passing work between departments. Matt and Lucy plan, build and optimise every account themselves.
Search and social, working together
We capture existing demand through search and create new demand through social, then measure each on the metrics that suit its job.
Clear strategy, honest advice
We explain what we're doing without the jargon, challenge things when there's a better approach, and focus on the numbers that matter to your business.
Case studies
Results from real accounts.
Riverside Caravan Park · Google Ads · Meta Ads
Generating 1,600 leads through an integrated PPC and Paid Social strategy
How an integrated Google Ads and Meta Ads strategy generated 1,600 leads at £4.60 each for a family-run Yorkshire Dales holiday park.
- 1,600 leads
- £4.60 cost per lead
Wenningdale Escapes · Google Ads · Meta Ads
Turning luxury lodge interest into qualified leads
How Google Ads and Meta Ads built a pipeline of 400 lodge-ownership leads at £15 each for Wenningdale Escapes in the Yorkshire Dales.
- 400 leads
- £15 cost per lead
Bentham Golf Club · Meta Ads
Building awareness of a Yorkshire Dales golfing destination
How destination-led Paid Social reached 522,000 people for Bentham Golf Club at a £2.65 CPM and £0.12 CPC on a £1,382 budget.
- 522,000 impressions
- £0.12 CPC
- £2.65 CPM
- £1,382 media spend
Titus Learning · Google Ads
Six years of B2B PPC: £1m+ in lead value for Titus Learning
How six years of tightly controlled B2B Google Ads generated £1m+ in lead value for Titus Learning, a Moodle and Totara LMS provider in Yorkshire.
- £1m+ lead value
- 579 leads
- £122 cost per lead
- 6 years managed
Different Narrative · Google Ads · Meta Ads · Snapchat Ads · TikTok Ads
White-label PPC and paid social support for Different Narrative
How we gave Different Narrative flexible white-label PPC and paid social support, from ad hoc help to a retained role and a smooth handover.
- 6 months supported
- 4+ ad channels
- Smooth handover
Client feedback
What clients say.
Matt has generated over £1,000,000 worth of pipeline opportunities. I would recommend Matt to anyone looking for a paid media consultant.
Matt worked with me on two occasions and helped me develop a fantastic ROAS in both cases for our paid search campaigns. His in-depth knowledge and expertise were invaluable. Highly recommended.
Matt and Lucy combine expert knowledge and dedicated support with a friendly, approachable manner, making them a real asset to any agency or business looking for experienced freelance support.
Who you'll work with
Matt and Lucy Robson.
A husband-and-wife team who built their careers inside established agencies, working across e-commerce, lead generation and B2B, from fashion, beauty and luxury goods to travel, home & garden and wholesale.
Meet the team