White-label PPC and paid social support for Different Narrative

Different Narrative is a creative agency offering brand, strategy, integrated campaigns and design that help their clients connect with the audiences that matter. As their client base grew, so did demand for paid search and paid social, and they needed experienced hands quickly.

They brought us in as a white-label PPC and paid social partner: working on their client accounts, as part of their team, while they grew their own in-house capability.

“A real asset to any agency or business looking for experienced freelance support.”

The challenge

Growing agencies often hit the same problem. Client demand for paid media arrives faster than you can hire for it. Recruiting a senior paid media specialist takes time, and in the meantime existing accounts still need managing and new clients still need onboarding.

For Different Narrative, the challenge was to:

• Cover rising PPC and paid social demand without overstretching the existing team.
• Take on complex, important client accounts without any dip in performance or service.
• Bridge a recruitment gap until their new Head of Digital Media was in place.
• Hand everything back cleanly once the new hire started, so clients never felt the change.

What we did

Started with ad hoc support. Different Narrative first engaged us for ad hoc PPC and paid social work, picking up tasks and campaigns as client demand required.

Moved to a retained arrangement. During their recruitment period, this evolved into a more substantial, retained role. We provided ongoing support across several key accounts and multiple channels, including Google Ads, Meta Ads, Snapchat Ads and TikTok Ads.

Got up to speed fast. We quickly got to grips with each account, took over from the existing team with smooth handovers, and built strong relationships with Different Narrative's clients from the outset. On some accounts we also worked directly with clients under the Different Narrative name, as an extension of their team.

Stayed responsive and proactive. Day to day, that meant fast responses, clear communication and bringing new ideas to the accounts, not just keeping them ticking over.

Handed over properly. When Different Narrative's new Head of Digital Media joined, we handed the accounts over comprehensively and professionally, ensuring a smooth transition.

Results

• Exceptional client feedback on the accounts we supported.
• A smooth transition to Different Narrative's new Head of Digital Media.
• On-time delivery of client actions and requests throughout the partnership.
• 6 months of support across several client accounts and projects.

“Different Narrative initially engaged Matt and Lucy to provide ad hoc PPC and paid social support in response to growing client demand. During a period of recruitment, this evolved into a more substantial, retained arrangement, with Matt and Lucy providing ongoing support across several key accounts.

Matt and Lucy quickly got to grips with complex and important client accounts, facilitating smooth handovers and building strong client relationships from the outset. Responsiveness, excellent customer service and a proactive, innovative approach were integral to our partnership throughout, resulting in exceptional client feedback.

When it came to handing accounts over to our newly recruited Head of Digital Media, the process was handled comprehensively and professionally, ensuring a smooth transition.

In summary, it has been an absolute pleasure to partner with Northgate Marketing. Matt and Lucy combine expert knowledge and dedicated support with a friendly, approachable manner, making them a real asset to any agency or business looking for experienced freelance support.”

Joanna Taylor, Director of Operations, Different Narrative

What other agencies can take from this

• You don't have to turn work away while you hire. Experienced white-label support lets you say yes to client demand now.
• Flexible beats fixed. Starting ad hoc and scaling to a retained arrangement means you only pay for the support you need.
• Client relationships stay yours. We work as part of your team, so your clients get continuity and your agency keeps the credit.
• A good handover is part of the job. When you're ready to bring it in-house, everything should transfer cleanly.

If your agency needs experienced PPC or paid social support, whether that's a few hours to cover a busy month or a retained role while you recruit, see how our agency partnership works.