OpenAI Ads · ChatGPT advertising
More and more people ask ChatGPT what to buy, where to go and who to call. OpenAI Ads puts your business right beside that answer, and we plan, build and manage your ChatGPT campaigns from start to finish.
OpenAI Ads Manager · ChatGPT Free & Go · CPM & CPC bidding · From £500 per month
ChatGPT ads switched on for UK users this summer.
One of the most-used apps in the world.
Start with a test budget and scale what works.
Most businesses haven't started yet, so there's room to get in first.
What is OpenAI Ads?
OpenAI Ads is OpenAI's own advertising platform for ChatGPT. When someone asks ChatGPT a question your business can genuinely help with, a clearly labelled sponsored ad can appear just below the answer, with your name, a short headline, an image and a link to your site.
There's no keyword list to bid on. Instead, ChatGPT ads are matched to the context of the whole conversation: what the person needs, the details they've shared and where they are in their decision.
Every ChatGPT ad is marked as sponsored and kept separate from the answer, so people trust what they're seeing.
Ads never change what ChatGPT says. You're paying to be shown next to a relevant conversation, not to rewrite it.
OpenAI uses the context of the chat to decide which ads are relevant, so you reach people based on what they actually need.
Advertisers never see anyone's conversations. You get campaign results, not chat histories.
Why advertise on ChatGPT
ChatGPT has changed how people research and shortlist. Here's why we think it belongs in your marketing mix now, not in a year's time.
People come to ChatGPT with detailed questions and real intent. Your ad appears at the moment they're weighing up options, not while they're scrolling past.
OpenAI Ads is new in the UK and most of your competitors aren't on it yet. Less competition usually means cheaper clicks and more room to learn.
A ChatGPT conversation says far more than a three-word search. That detail lets your ad match the real need behind the question.
Many ChatGPT users now go there first instead of a search engine. OpenAI Ads reaches people your Google and Meta campaigns may be missing.
No minimum spend, with CPM or CPC bidding. Start small, prove the return, then put more behind what works.
AI assistants are becoming a normal part of how people find businesses. Learning how ChatGPT advertising works now puts you ahead when it's mainstream.
ChatGPT ads vs search ads
We don't see OpenAI Ads as a replacement for Google Ads. The two work well together, and we can manage both under one plan through our PPC management.
New service
From £500 per month
Management fee only. Your ad spend is paid directly to OpenAI, with no minimum.
Is it a fit?
OpenAI Ads suits businesses whose customers research before they buy, and ask questions along the way. That includes:
OpenAI keeps ads away from sensitive topics such as health and politics, and some categories are restricted. We'll tell you honestly on our first call whether it's right for you.
How we work
A relaxed call about your business, your customers and what you want OpenAI Ads to achieve.
We work out the ChatGPT conversations your customers are having, and where your business helps.
We set up your OpenAI Ads Manager account, tracking, targeting and first round of ads.
Your ads go live in ChatGPT, starting with a sensible test budget.
We test, refine and put more budget behind the ads and conversations that bring results.
Why Northgate
OpenAI Ads is new, but the fundamentals of good paid media aren't. Matt and Lucy have spent nearly two decades running PPC and paid social, and the same discipline goes into every ChatGPT campaign: clear goals, proper tracking and steady testing.
No account managers in between. The people you speak to are the ones setting up and running your OpenAI Ads.
We track enquiries, sales and cost per result, so you can judge ChatGPT ads against every other channel.
OpenAI is adding features fast. We'll keep you up to date, tell you what's working and what isn't, and never oversell it.
FAQs
Yes. OpenAI switched ads on for UK ChatGPT users in June 2026, and UK businesses can now run campaigns through OpenAI's self-serve Ads Manager. It's still a young platform, so new features and targeting options are arriving every few weeks.
Ads are shown to people using ChatGPT's Free and Go plans. Paid Plus, Pro and Enterprise users don't see them, and OpenAI doesn't show ads to under-18s or alongside sensitive topics such as health or politics.
No. OpenAI keeps ads separate from the answer and labels them clearly as sponsored. Paying for an ad buys you a place next to a relevant conversation, not influence over what ChatGPT says.
No. Advertisers never see individual conversations. You get campaign-level reporting, such as impressions, clicks and conversions, rather than anyone's chat history.
There's no minimum spend in OpenAI's self-serve Ads Manager, so you can start with a test budget and scale what works. Our management fee starts from £500 per month and your ad spend is paid directly to OpenAI, so you always see exactly where your money goes.
Google Ads matches your ad to the keywords someone searches. ChatGPT ads are matched to the meaning of a whole conversation, and appear alongside a helpful answer instead of a list of links. Most businesses will run both, and we can manage them together.
Usually within a couple of weeks. Once we've agreed the plan, we set up your Ads Manager account, tracking and first ads, then launch and start learning from real data.
Get started
Tell us about your business and we'll show you how OpenAI Ads could work for you. Management from £500 per month, no long contracts.
Free, no obligation
We'll review the targeting, tracking, structure and copy in your Google Ads, Microsoft Ads or Meta account and show you the quick wins.